Robert Kittinger


Web 2.0 and the New Dawn of Marketing

This is the place to hear my ideas on Web 2.0 technologies and the people behind the ideas. You’ll also be able to read a few of the papers I’ve written regarding the business and psychological aspects associated with Web 2.0.

I’m also saying it here, now, for the record; the next net big thrust will be in tying Web 2.0 into the real world. For example GPS locations being associated with the photos being uploaded from a cellphone to a website. Bare in mind that the majority of people’s cellphone data storage will not be inside the phone, but the telecoms will provide private storage to each of their users which interacts at near real-time speeds with the cellphones. It will actually be from this storage where photos are uploaded to websites, though it could be controlled by either the cellphone itself or by logging into a secure telecom server.

GPS cellphones are just the tip of the iceberg. Company’s marketing departments will know much more about you than you know about yourself. They’ll know your favorite route to work and all the locations you pass on the way. And they will analyze your buying habits so that they maximize the point at which they sell you a product. If you will buy an HDTV for 1,200 dollars, but your neighbor won’t, they’ll get the coupon…not you. So be careful what you pay, they’re watching.


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